Matterport

Matterport

Matterport is a platform for the capture, collaboration, and viewing of 3D spaces. It initially served the residential real estate industry, but recently, its applications have grown to industries like construction, retail, and facilities management among others.

When I joined Matterport, I helped the team launch a feature that allowed the scanning of spaces using iPhone cameras. Shortly after, through research, design, and product strategy, I helped lay the groundwork for a mobile app that not only allowed scanning, but would be an indispensable collaborative tool for workers in the field -- allowing the business to generate more bottoms-up adoption, engagement, and retention.

Role

Design Lead, Researcher

Objectives

  1. Provide an indispensable collaborative tool to our users in the field
  2. Grow our customer base through bottoms-up adoption

Metrics

  1. Conversions of free to paid customers
  2. DAU
  3. Activation rate (first model created)
  4. # of models
  5. # of field notes posted

Users

  • Scan operators
  • Project managers
  • Realtors
  • Property owners


Initial Benchmark Research

I lead and conducted an evaluative usability study with potential new users of our existing experience. Our goal was to assess the friction points of our experience, usability issues, as well as gaps in our user education.

Outcomes

  • Add more education in-app so the user knows what they need to do and why
  • Add guidance to help users generate their first model
  • Address various usability issues with the minimap screen

Parallel Data

  • 30% activation rate

Design

In the design phase, there were different areas, at different altitudes that needed to be addressed. At the highest level, we needed to sort out the information architecture of the app to support all of the new functionality. At the lower levels, we needed to sort through usability issues on some of the individual screens.

This high level journey map shows how we aimed to extend the functionality of the Matterport app so that it could support the full end-to-end user journey while also driving more activations and engagement.

User Education

Our approach to user education was to provide video content that could explain the intricacies of 3D capture and offer tips and tricks on how to get the highest quality output.

We also included samples of good models and an FAQ for users to be able to learn more about Matterport and its offerings.

User Guidance

Updating the Minimap Screen

We learned in our research that our 2D version of the minimap was confusing to users. They also had a hard time with interacting with such an abstract representation of a space, which was exacerbated by confusing controls.

Conclusion

A followup usability study was done with the updated designs. From the results of that study, it appeared that our approaches were sound and as of this writing, the features are at various stages of implementation, while the overarching overhaul to the information architecture is being planned for the next year.